Sales & Marketing
Our sales and marketing efforts are one in the same. Why? Without marketing we would not have prospects or leads to follow up with on your behalf, but yet without sales and strategy – we’re unable to close the sale and proceed to signed contracts and agreements. Seems simple, right? But not everyone works together. We do.
Marketing and sales work simultaneously, both are necessities to the success of our business and the project that we are representing. Through experience, we have learned to strategically combine both efforts. Our marketing consists of smart plans; where we can measure reach and work to persuade prospects that your property is the one for them. It’s the message that prepares the prospect for the sale.
The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting and networking. It’s anything that engages us with the prospect or customer on a personal level rather than at a distance. And, the majority of the time the prospect has been driven to us (you), via marketing efforts.
Brands are only as meaningful as audience perception. Great brands reinforce those perceptions through smart strategy and a great story that motivates action.
Our process is designed to help our clients discover, distill and advance their brand to reach potential residents in new and meaningful ways. We work to fully understand and define our clients’ brand, needs and target audience to then execute a highly tailored, highly effective sales and marketing strategy. This strategic development is backed by research and strengthened by our extensive knowledge of the local market.
We believe in the power of data and look for ways to get a competitive edge through patterns or opportunities that others may have missed — and then expanding that data-driven approach into more traditional channels. Our sales team lives by the “conversion machine” and focuses on uncovering the required formula for converting traffic to a buyer.